Privacy policy

How we collect, use and protect your information

Last updated: 31 August 2026

This Privacy Policy explains how Quendia Ltd collects, uses and protects personal information when you visit or use theradiologist.co.uk.

In this Privacy Policy, “we”, “us” and “our” refer to Quendia Ltd.

1. Who we are

theradiologist.co.uk is operated by:

Quendia Ltd
Company number: 16133110
Registered in England and Wales
Registered office: 66 Paul Street, London, Greater London, England, EC2A 4NA

Quendia Ltd is the data controller responsible for personal information processed through the Website.

For privacy-related enquiries, contact:

contact@theradiologist.co.uk

2. Who the Website is for

The Website provides radiology and medical education content and is intended primarily for healthcare professionals, students and others interested in radiology and medical education.

The Website is not specifically directed at children.

3. Personal information we collect

The personal information we collect depends on how you use the Website.

Email subscriptions and free educational resources

If you subscribe to our mailing list or request a free educational resource, we collect your:

  • email address; and
  • information relating to your subscription, such as when you subscribed and your subscription status.

We do not currently require your name or other personal information in order to subscribe.

Our signup forms make clear that by submitting your email address you are joining our email list and may receive educational emails, Website updates and occasional information about our products or services.

If you contact us

If you contact us directly by email, we may process:

  • your email address;
  • the information contained in your message;
  • any information you choose to provide; and
  • our correspondence with you.

Please do not send confidential patient information or identifiable patient data to us by email.

Website usage and technical information

When you visit the Website, certain technical information may be processed automatically.

Depending on the services involved, this may include:

  • IP address;
  • browser type;
  • device information;
  • operating system;
  • pages visited;
  • referring website or traffic source;
  • approximate geographical location;
  • date and time of visits;
  • interactions with Website features; and
  • cookie or similar identifiers where applicable.

Some of this information is processed by our hosting, security and analytics providers.

4. How we use your personal information

Providing educational resources and email communications

If you subscribe to our mailing list, we use your email address to:

  • provide educational resources you have requested;
  • send radiology and medical education content;
  • send news and updates relating to The Radiologist; and
  • send occasional information about our products, services or other relevant offerings.

Where required, we rely on your consent to send these communications.

You can withdraw your consent at any time by using the unsubscribe link included in our emails.

Communicating with you

If you contact us, we may use your information to respond to your enquiry and manage our correspondence with you.

Depending on the nature of the communication, our lawful basis will generally be our legitimate interests in communicating with users and operating the Website, taking steps at your request before entering into a contract where applicable, or compliance with a legal obligation.

Website analytics

Where you have provided the appropriate cookie consent, we use analytics to understand how visitors use the Website.

This helps us understand:

  • how people find the Website;
  • which pages and resources are used;
  • how visitors navigate the Website;
  • general patterns of Website usage; and
  • how we can improve our content and Website.

Where consent is required for analytics technologies, our lawful basis for the associated processing is consent.

Operating and securing the Website

We may process technical information where necessary to:

  • deliver the Website;
  • maintain Website performance;
  • troubleshoot technical problems;
  • detect malicious or abusive activity;
  • prevent fraud or attacks; and
  • protect the security and integrity of the Website and our systems.

Our lawful basis for this processing is generally our legitimate interests in operating and protecting the Website.

Legal and regulatory purposes

We may process or retain information where reasonably necessary to:

  • comply with applicable laws or regulations;
  • respond to lawful requests from public authorities;
  • establish, exercise or defend legal claims; or
  • protect our legal rights or those of others.

Our lawful basis will depend on the circumstances and may include compliance with a legal obligation or our legitimate interests.

5. Email marketing and Mailchimp

We use Mailchimp to manage our mailing list and send email communications.

When you subscribe to our mailing list, your email address and information relating to your subscription may therefore be processed by Mailchimp on our behalf.

Our emails may contain radiology and medical education content, Website updates, free educational resources and occasional information about our products or services.

You can unsubscribe at any time using the unsubscribe link contained in our emails.

We currently use Mailchimp’s link click tracking. This enables us to understand whether subscribers click links contained within our emails and which content is of interest.

We use this information to assess and improve the effectiveness and relevance of our communications.

We do not currently use Mailchimp open tracking.

We do not currently use Mailchimp’s e-commerce tracking or Google Analytics email link tracking.

If you unsubscribe, we may retain your email address or another limited record on a suppression list so that we can ensure that we do not send you further marketing emails unless you subsequently subscribe again.

6. Google Analytics

We use Google Analytics 4 (GA4) to understand how visitors use the Website.

Depending on your consent choices, Google Analytics may process information including:

  • Website interactions;
  • pages viewed;
  • traffic sources;
  • browser and device information;
  • approximate geographical information; and
  • other technical information relating to your use of the Website.

Google Analytics is treated as a non-essential analytics service and, where required, is activated only after you provide the relevant consent through our cookie consent system.

Our current Google Analytics user and event data retention settings are 14 months.

The user data retention period is configured to reset when new user activity occurs. Google’s retention settings for user-level and event-level information do not necessarily determine the retention of aggregated information used in standard analytics reports.

You can reject analytics cookies or change your preferences using the cookie settings available on the Website.

Please see our Cookie Policy for further information.

7. YouTube

Some pages on the Website contain videos embedded from YouTube, a service provided by Google.

When YouTube content is loaded or played, Google or YouTube may process technical information relating to your device and interaction with the content and may use cookies or similar technologies.

Where consent is required, non-essential YouTube technologies are subject to the choices made through our cookie consent system.

8. PACSbin and educational content

We use PACSbin to provide some radiology images, cases, quizzes and other educational functionality.

You do not currently need to provide your name or email address to us in order to use these resources.

However, PACSbin is a third-party service. When embedded content is accessed, technical information may be transmitted to or processed by the service provider as necessary to provide the content.

9. Website hosting, security and content delivery

The Website is hosted using Kinsta.

Kinsta and infrastructure providers used in delivering its services may process technical information necessary to host, secure and deliver the Website. This may include IP addresses, server requests, security information and server logs.

Kinsta uses Cloudflare infrastructure in connection with services including content delivery, performance and Website security.

We use these services because they are necessary for the reliable and secure operation of the Website.

10. Cookies and similar technologies

The Website uses cookies and similar technologies.

Some technologies are necessary for the Website to operate correctly. Others, including analytics and certain third-party technologies, are used only where the appropriate consent has been obtained.

You can accept or reject non-essential technologies and subsequently change your preferences using the cookie consent controls available on the Website.

For detailed information about the cookies and technologies used by the Website, please see our separate Cookie Policy.

11. Who we share personal information with

We do not sell your personal information.

We may share personal information with service providers where this is necessary for them to provide services to us.

Our current service providers include organisations involved in:

  • Website hosting and infrastructure, including Kinsta;
  • Website security and content delivery, including Cloudflare;
  • mailing-list management and email delivery, including Mailchimp;
  • Website analytics, including Google Analytics;
  • embedded video content, including YouTube; and
  • embedded radiology and educational functionality, including PACSbin.

These providers may process personal information on our behalf or, in some circumstances, as separate controllers in accordance with their own privacy practices.

We may also disclose personal information where reasonably necessary to:

  • comply with applicable law;
  • comply with a court order or lawful request;
  • exercise or defend legal rights; or
  • protect the security and integrity of our Website, business or users.

12. International transfers

Some of the service providers we use operate internationally and may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take steps to ensure that the transfer is permitted under applicable UK data protection law.

Depending on the provider and destination, this may include the use of:

  • UK adequacy regulations or recognised data bridges;
  • approved contractual safeguards; or
  • another transfer mechanism recognised under UK data protection law.

You may contact us if you would like further information about the safeguards relevant to a particular transfer.

13. How long we keep personal information

We do not intend to retain personal information for longer than is reasonably necessary for the purpose for which it was collected.

Mailing-list information

We generally retain your email address while you remain subscribed to our mailing list.

If you unsubscribe, we may retain limited information on a suppression list so that we can respect your request not to receive further marketing communications.

Email correspondence

If you contact us, correspondence may be retained for as long as reasonably necessary to deal with your enquiry, maintain appropriate business records, resolve disputes or comply with legal requirements.

Analytics information

Our current Google Analytics user and event data retention settings are 14 months, as described above.

Technical and security information

Server, security and other technical information may be retained for periods reasonably necessary for Website operation, troubleshooting, security and fraud prevention, subject to the retention arrangements operated by our infrastructure providers.

Legal requirements

We may retain information for longer where necessary to comply with a legal obligation or establish, exercise or defend legal claims.

14. Data security

We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

We also use established third-party providers for services including Website hosting, infrastructure, security and mailing-list management.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

15. Your data protection rights

Depending on the circumstances, UK data protection law may give you rights including:

  • the right of access to personal information we hold about you;
  • the right to rectification of inaccurate or incomplete information;
  • the right to erasure of your personal information in certain circumstances;
  • the right to restrict processing in certain circumstances;
  • the right to object to certain uses of your information;
  • the right to data portability where applicable; and
  • the right to withdraw consent where processing is based on your consent.

These rights are subject to certain conditions and exemptions under data protection law.

Direct marketing

You have the right to object at any time to the use of your personal information for direct marketing.

You can stop receiving marketing emails by clicking the unsubscribe link contained in our emails.

You can also contact us at contact@theradiologist.co.uk.

16. Complaints

If you have concerns about how we process your personal information, please contact us at:

contact@theradiologist.co.uk

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

17. Automated decision-making

We do not currently use personal information collected through the Website to make solely automated decisions that produce legal or similarly significant effects concerning you.

18. Children

The Website is intended primarily for healthcare professionals, students and others interested in radiology and medical education. It is not specifically directed at children.

We do not knowingly use the Website to collect personal information from children for targeted marketing purposes.

If you believe that a child has provided personal information to us inappropriately, please contact us at contact@theradiologist.co.uk.

19. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, particularly if:

  • we introduce new Website functionality;
  • we change the service providers we use;
  • we begin selling products or services through the Website; or
  • relevant legal or regulatory requirements change.

Any updated version will be published on this page and the “Last updated” date will be amended.

20. Contact

Quendia Ltd
Company number: 16133110
Registered in England and Wales
Registered office: 66 Paul Street, London, Greater London, England, EC2A 4NA
Email: contact@theradiologist.co.uk